Celebrating 70 years of success

This summer Phonak will be celebrating no less than 70 years of continual achievement and innovation in audiology and we’d love to share this extraordinary milestone with all of you! In just a few years we have built a strong presence in the UK market, thanks to our superb products, our exceptional Warrington-based manufacturing team, and the extraordinary trust and support we have enjoyed from practitioners up and down the country.

Phonak was founded in 1947 and was dedicated from the outset to taking on the most difficult hearing challenges. Coincidentally, the founding of Phonak wasn’t the only momentous event of that year. On 14th October 1947, a loud thunder roared in the clear skies of California’s Mojave Desert as US Air Force Captain Chuck Yeager flew an experimental rocket-powered plane faster than the speed of sound for the first time ever!

We like to say that the sound barrier was broken twice in 1947; once by Captain Yeager and once by the talented engineers who set up Phonak with a passionate commitment to providing a better life for those with hearing challenges!

The mid 90’s: Andy Rihs and Beda Diethelm inspecting a chip in the Phonak clean room

As we celebrate our 70th anniversary, breaking barriers is still at the core of what we do. And it isn’t just about work; it’s an attitude to life! We’re proud that our partners and employees share this attitude, with their incredible dedication to their profession and their commitment to always putting the customer first.

What can you expect from the incoming celebrations? You’ll be seeing a brand new anniversary logo on all of our marketing literature, and we’re also launching an exciting new website that’s dedicated to news, updates and reviews of events marking the anniversary.

There’ll be inspiring stories about customers’ life changing moments that switched their enjoyment of life back on. Through a series of interviews right here on our blog, you’ll also have the opportunity to (virtually!) meet some of the people who work behind the scenes to bring you our exceptional Phonak products.

If our anniversary has set you wondering how it all started here at Phonak, read on to enjoy a timeline of the key events over our last 70 years.

1950: Phonak introduces the first portable hearing aid PHONAK ALPIN

In 1950, Phonak released its first product – the body-worn Phonak Alpina hearing aid. In 1970, the company created a sensation by launching the Phonette, the world’s first behind-the-ear hearing aid. AudioZoom, an innovative multi-microphone technology followed in 1994.

In 1999 Phonak made a pioneering move into digital technology, defining the path for future developments throughout the whole audiology instrument sector. Released that year, Claro was the first fully digital Phonak hearing aid, and it featured an integrated FM receiver.

Another Phonak milestone was the introduction of Lyric, the first and only 100% invisible hearing aid, which was released in 2011. The groundbreaking Lyric can be worn 24/7 for months at a time and, because of its invisibility when in use, it has been dubbed “the contact lens for the ear”.

Roger, a new digital wireless standard that bridges the understanding gap, in noise and over distance, by wirelessly transmitting the speaker’s voice directly to the listener, was introduced in 2013. Soon after that, Audéo B-R was released as the first hearing aid to feature a built-in lithium-ion rechargeable battery providing 24 hours of uninterrupted use.

Earlier this year, the Virto B-Titanium hearing aid, which is fabricated from medical-grade titanium, reached the market and it is already enjoying tremendous success thanks to its discreet, strong, lightweight build.

For 70 years Phonak has remained true to its spirit through the creation of life-changing hearing solutions. We truly appreciate and thank you for your trust and loyalty throughout the years. Together we will continue to push the boundaries of innovation so that we ensure ‘life is on’ for everyone, irrespective of their hearing challenges!

 

Welcome to our new dedicated UK and Ireland blog!

Hello and a very warm welcome to our brand new blog created for Phonak business partners across the UK and Ireland. Through regular posts, the blog will give us a unique opportunity to share product news, updates and marketing material, while also providing a convenient place for interaction with our valued customers and the audiology community.

The blog is managed and updated by our team of in-house marketing experts based in Warrington, Cheshire. We work hard behind the scenes to provide exceptional support for all of our business and audiology partners. Our aim is to make your job easier by offering a convenient, comprehensive and informative educational platform to support your sales and marketing plans.

Anna McLean, Marketing Director, Phonak UK & Ireland

This Phonak blog was born out our desire to create a more effective communication channel that provides genuinely useful information in an easily accessible form and a timely manner for all of our partners across the UK & Ireland. We know that practitioners and medical staff in the audiology sector face many challenges, which is why we believe it’s important to provide our partners with up-to-the-minute, well-curated information that will give them a clear competitive advantage.

What kind of topics can you expect from our blog? In a nutshell, we’re going to share with you information about what we love doing most: helping you to provide the best possible hearing solutions for your patients, whatever their needs.

We’ll be passing on effective ideas about how best to market established products and, of course, how to get new products off to a flying start in the market. We’ll also be talking about current developments in our industry and about regulation and best practice. We’ll put our expertise at your disposal to answer the questions you put to us, no matter how complex.

In our blog posts you can also expect to find a calendar of trade shows, conferences, and exhibitions, so that you never miss an important event; videos, photos and interviews with key Phonak experts; and answers for frequently asked questions. There’ll also be patient success stories, technical resources for audiologists, debates, and information about opportunities to work with local charities and other members of the audiology community.

Last but definitely not least, the blog will allow us to make good use of social media, and to engage in productive two-way communication with you and all of our other audiology partners. As time goes by, we expect the range of topics covered by our blog to grow, and we promise that we’ll take your feedback into consideration as we create new content, tools and resources.

So why not let us have some feedback right now? Simply click the leave a comment button on the left of this page or email marketinguk@phonak.com and give us some feedback about this blog post and the topics you’d like us to cover in the future.

We’re looking forward to growing with you as we embark on this new and exciting journey. Thanks for stopping by and don’t forget to subscribe by clicking on the button below.

Best,

Anna

Anna McLean, Marketing Director, Phonak UK & Ireland