Welcome to our new dedicated UK and Ireland blog!

Hello and a very warm welcome to our brand new blog created for Phonak business partners across the UK and Ireland. Through regular posts, the blog will give us a unique opportunity to share product news, updates and marketing material, while also providing a convenient place for interaction with our valued customers and the audiology community.

The blog is managed and updated by our team of in-house marketing experts based in Warrington, Cheshire. We work hard behind the scenes to provide exceptional support for all of our business and audiology partners. Our aim is to make your job easier by offering a convenient, comprehensive and informative educational platform to support your sales and marketing plans.

Anna McLean, Marketing Director, Phonak UK & Ireland

This Phonak blog was born out our desire to create a more effective communication channel that provides genuinely useful information in an easily accessible form and a timely manner for all of our partners across the UK & Ireland. We know that practitioners and medical staff in the audiology sector face many challenges, which is why we believe it’s important to provide our partners with up-to-the-minute, well-curated information that will give them a clear competitive advantage.

What kind of topics can you expect from our blog? In a nutshell, we’re going to share with you information about what we love doing most: helping you to provide the best possible hearing solutions for your patients, whatever their needs.

We’ll be passing on effective ideas about how best to market established products and, of course, how to get new products off to a flying start in the market. We’ll also be talking about current developments in our industry and about regulation and best practice. We’ll put our expertise at your disposal to answer the questions you put to us, no matter how complex.

In our blog posts you can also expect to find a calendar of trade shows, conferences, and exhibitions, so that you never miss an important event; videos, photos and interviews with key Phonak experts; and answers for frequently asked questions. There’ll also be patient success stories, technical resources for audiologists, debates, and information about opportunities to work with local charities and other members of the audiology community.

Last but definitely not least, the blog will allow us to make good use of social media, and to engage in productive two-way communication with you and all of our other audiology partners. As time goes by, we expect the range of topics covered by our blog to grow, and we promise that we’ll take your feedback into consideration as we create new content, tools and resources.

So why not let us have some feedback right now? Simply click the leave a comment button on the left of this page or email marketinguk@phonak.com and give us some feedback about this blog post and the topics you’d like us to cover in the future.

We’re looking forward to growing with you as we embark on this new and exciting journey. Thanks for stopping by and don’t forget to subscribe by clicking on the button below.



Anna McLean, Marketing Director, Phonak UK & Ireland